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Avon Products, Inc.

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By: TOM BRANNA

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Avon Products, Inc. announced the brand name and strategic direction for its planned global direct-selling beauty business focusing on the fast-growing market for young women. The brand will be named “mark.”, reflecting its positioning as the beauty brand that celebrates remarkable young women who are making their mark in the world. According to company research, there are more than 300 million young women ages 16-24 in Avon’s top 30 markets who spend more than $200 billion annually on consumer ...

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